I scale enterprise UX into governed,
high-maturity design organizations

I build enterprise design systems and operating models that reduce delivery friction and elevate UX maturity. I partner directly with C-suite leaders to translate product complexity into strategic clarity and measurable business impact.

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UX maturity

✱

Design systems

✱

Governance

✱

DesignOps

✱

Accessibility

✱

Enterprise scale

✱

Platform strategy

✱

Executive alignment

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UX maturity ✱ Design systems ✱ Governance ✱ DesignOps ✱ Accessibility ✱ Enterprise scale ✱ Platform strategy ✱ Executive alignment ✱

Case studies

Enterprise UX maturity transformation and executive alignment

Scalable enterprise design system across complex product ecosystems

Workflow consolidation and cross-team standardization

Multi-stakeholder design system governance

Enrollment Assistant

AI-driven personalization and user journey optimization

A mix of product screens, concept explorations, and illustrations

Impact at a glance

2 → 4

UX maturity advancement (NNG)

✱

30%

Reduction in design + technical debt

✱

25%

Improved delivery velocity

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20%

Engagement lift through AI-driven personalization

Hi, I’m Shayna.

I’m a systems-driven UX leader specializing in enterprise transformation.

Over the past decade, I’ve built four enterprise design systems, scaled organizations from reactive design execution to governed UX maturity, and established operating models that increase predictability, velocity, and executive trust.

I don’t just create design systems — I build the organizational capability to sustain them.

READ MY LEADERSHIP PHILOSOPHY →

Testimonials

  • "Shayna is a thoughtful, supportive leader who champions good UX, empowers her team to grow, and consistently brings out the best in people she works with."

    JASON SHIELDS ✱ SENIOR UX DESIGNER

  • "Shayna was an excellent UX Manager at Paradigm, hiring and supporting new designers while resolving challenges quickly. She also led the creation of our design system and component library, leaving a lasting impact. She'd be a great asset to any team."

    TRAVIS COGDILL ✱ VP, MYBLDR

  • "I had the pleasure of working with Shayna at Paradigm and was impressed by her expertise, dedication, and positive leadership. She quickly earned trust, managed projects seamlessly, and was an invaluable asset to the team. I highly recommend her."

    HARLIE HAMMOND ✱ DIRECTOR, PRODUCT AND PROGRAM DELIVERY

  • "My dev team collaborated very closely with Shayna and had nothing but positive things to say. Her hands-on UX work was polished and reflective of deep knowledge and end-user empathy, and as a fellow leader, I found her great to work with: positive, can-do attitude, and great strategic insight. Shayna's a gem!"

    DANIEL FARMER ✱ SOFTWARE DEVELOPMENT MANAGER

  • "Shayna is a fantastic designer and leader who goes above and beyond - creating mentorship programs, teaching both skills and the 'why' behind them, and investing in the growth of others with genuine care."

    HANNAH ZIESER ✱ SENIOR MANAGER, PRODUCT MANAGEMENT

Ready to scale your UX organization?

If you’re building a high-maturity design function and need a leader who delivers both structure and impact - let’s talk.

SCHEDULE A CONVERSATION →