Hi, I’m Shayna.


I turn complexity
into clarity.

I’ve always been drawn to systems — the way structure, clarity, and design can turn something complicated into something intuitive.

Over the past decade, that curiosity has shaped my career in product design. I’ve spent most of my time working inside complex enterprise SaaS organizations, the kind where products span multiple teams, divisions, and workflows. In those environments, design often struggles not because teams lack talent, but because they lack the systems that allow good work to scale.

That’s the challenge I’ve built my career around solving.

I work at the intersection of product strategy, design systems, and organizational design, helping teams move from fragmented processes to clear, scalable ways of building products.

My work has included building enterprise design systems, embedding UX into product roadmaps, and helping organizations evolve from reactive design execution to governed, high-performing design practices.

But the most meaningful part of the work is the people behind it.

As a design leader, I care deeply about building environments where designers can grow into stronger strategists, collaborators, and leaders themselves. Watching someone step into a bigger role or help shape the direction of a product is one of the most rewarding parts of the job.

Today I operate as both a strategic partner and a player-coach — leading early discovery for ambiguous initiatives while building the systems and operating models that allow teams to deliver consistently at scale.

I operate on three core principles

Values


Strategic Alignment

Design should directly support product and business goals. I partner closely with product and engineering leadership to ensure design is embedded in roadmap decisions, not added after the fact.

01 ✱


Systems That Scale

Design systems, governance models, and operational frameworks create consistency and reduce friction as products grow.

02 ✱


People at the Core

Strong teams create strong products. Mentorship, collaboration, and trust are foundational to how I lead.

03 ✱

scale

impact

systems

strategy

leadership

collaboration

growth

transformation

scale ✱ impact ✱ systems ✱ strategy ✱ leadership ✱ collaboration ✱ growth ✱ transformation ✱

Looking for a UX leader who can operationalize design and drive measurable business impact?