I’m a UX leader who thrives in complex environments — the kind where systems are fragmented, workflows are unclear, and teams are doing their best without the structure they need. Over the last decade, I’ve turned those environments into high-performing, strategic design functions by scaling enterprise design systems, operationalizing workflows, and partnering with executives to embed UX into the core of the business.

My work goes beyond building design systems — I build the organizational capability to sustain them. I’ve led multi-division teams, advanced UX maturity from Level 2 to Level 4, and introduced governance, accessibility standards, and DesignOps frameworks that reduce design and technical debt, improve delivery velocity, and increase engagement through AI-driven and data-informed experiences.

What I’m most proud of, though, is the people. I’ve coached designers into senior and principal-level roles, strengthened cross-functional collaboration, and created clarity in places where teams were struggling to move forward. Watching talented people unlock their impact is the best part of my work.

Outside of work, I’m usually surfing, gaming, skateboarding, or building Halloween displays that probably belong in a theme park. Whether I’m scaling a design system or crafting a spooky experience, I love creating structure that lets creativity thrive