Hello, I’m Shayna

I lead high-performing design organizations that align strategy, systems, and accessibility to deliver enterprise-scale impact.

  • Cross-division alignment

    Established shared UX practices and systems adopted by Product, Engineering, and CX.

  • 7 designers led

    Built and coached a centralized UX team spanning two divisions and multiple product team

  • 40% efficiency gain

    Reduced redundant work and streamlined delivery through standardized workflows.

  • 7 designers led

    Built and coached a centralized UX team spanning two divisions

  • 2 enterprise design systems built

    Scaled governance and consistency across 10+ products and multiple components.

Featured Case Studies

  • Digital Experience Strategy

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Homebuilder Design System

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • MDR Design System

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • GuideWell Design System

    A comprehensive design system that unifies the user experience across all domains of Florida Blue, ensuring a seamless and consistent brand image.

  • Florida Blue Enrollment Assistant

    The chatbot, Sunny, provides an effortless, automated, and customized experience for group members by promptly answering all insurance queries and guiding them to enroll in the most suitable products.

From my colleagues

  • "Shayna is thoughtful, supportive leader who champions good UX, empowers her team to grow, and consistently brings out the best in people she works with."

    Jason Shields
    Sr. UX Designer

  • "Shayna is a fantastic designer and leader who goes above and beyond—creating mentorship programs, teaching both skills and the ‘why’ behind them, and investing in the growth of others with genuine care."

    Hannah Zieser
    Sr. Manager of Product Management

  • "I worked with Shayna on the UX and product design team she led, and she had a huge impact on my growth. She combines deep UX/UI expertise with supportive leadership that makes her team feel valued. I’d highly recommend her to any company."

    Jack Gumina
    UX Designer

  • "Shayna was an excellent UX Manager at Paradigm, hiring and supporting new designers while resolving challenges quickly. She also led the creation of our design system and component library, leaving a lasting impact. She’d be a great asset to any team."

    Travis Cogdill
    VP of myBLDR

  • "I had the pleasure of working with Shayna at Paradigm and was impressed by her expertise, dedication, and positive leadership. She quickly earned trust, managed projects seamlessly, and was an invaluable asset to the team. I highly recommend her."

    Harlie Hammond
    Director of Product and Program Delivery

  • "My dev team collaborated very closely with Shayna and had nothing but positive things to say. Her hands-on UX work was polished and reflective of deep knowledge and end-user empathy, and as a fellow leader I found her great to work with: positive, can-do attitude, and great strategic insight. Shayna's a gem!"

    Daniel Farmer
    Software Development Manager - Services

Beyond the work

Outside of design leadership, I’m an avid gamer, surfer, skateboarder, and lifelong animal lover. My husband and I love building things — from virtual worlds to home projects — and our two dogs and two lizards often steal the spotlight during design critiques. When I’m not creating, you’ll usually find me on a surfboard, skateboard, or deep in a game, always looking for new ways to recharge and stay inspired.